Water enhanced with Australian flower essences

Balance is a premium, functional water containing Australian wildflower essences. The wildflowers which grow in some of the most remote and pristine areas of Australia, are delicately hand-picked and then added to locally sourced premium high altitude spring water.

They required a a brand refresh based on their new bottle design, as well as a new website that reimagined how they showcase their products online, added e-commerce abilities (a standard digital storefront and a subscription based program for members), and cohesion  with their social media strategy.

The branding work involved a photoshoot of the very same native flowers that each product contains. A unique arrangement was created for each size of every product, this visual cue is both effective at communicating the infused essence  and beautifully.

The website was created though a UX process including user flows, wireframes, and prototypes through to the final UI design. This new website and branding has been a great success for the client and has allowed them to sell directly to their Australian customers.