Driving to a new destination

Carsguide was undergoing a transition in preparation for the launch of their listings focused site Autotrader and wanted to shift priorities from car classifieds to content. The strategy was to not completely remove listings from the site, only to minimise their presence until users can be trained to use Autotrader for their car buying needs.

For the homepage, several rounds of wireframes were produced to find the right balance of function, content, and stakeholder needs. Then in UI, a modular design system was established to showcase content from around their network.

The project also involved redesigning many pages in the car buyer flow. We were able to incorporate such features as the ‘Kelly Blue Book’ indicator that gives each car a rating on pricing fairness, this particular tool plays a vital role in helping users understand the value of a vehicle.