Disrupting the seafood industry

‍ShoreTrade is an innovative new platform that allows fishermen and fishing co-ops to sell directly to wholesalers.

I was the lead designer on this project and was responsible for the art direction for the brand, design of two native apps (one for buyers, one for sellers), design of a fully responsive site, and assisting with user experience flows.

For Sellers, features include: listing products, tracking sales data, searching/tracking pricing trends of the entire marketplace, tracking of orders and shipments (domestic and international), linking of co-op and fishermen accounts, and selling as an aquaculture business.

For Buyers, features include: searching, filtering, and buying a wide variety of seafood products, saving preferred sellers and products, order tracking, and rating fishermen based on their
transaction experience.