A new look for Australia's most trusted source of global news

The SBS flagship news destination was undergoing a rebrand and I was brought in to facilitate the new digital brand and lead the design & UI of the creation of the fully responsive website, app, and marketing collateral.

The design concept was an entirely new direction for the SBS digital presence. The design was created with a strong focus on readability to create a more immersive experience, while also simplifying navigation and using white space to improve scanability.

Usability of the site was greatly improved by initiating weekly testing sessions with the UX team which resulted in a much more engaging user experience.