Is your family safe as houses?

Many people think that by insuring their home, they’re doing the best by their family. The purpose of this digital & print campaign for Westpac Life Insurance was to extend this notion by encouraging customers to also take up life cover – as a way to further secure their family’s future.

Work included posters, facebook advertising, digital advertising, direct mailouts and a campaign site that would allow users to calculate how long their current finances would provide for their family without their income.